Graphic Design Pieces for Print & Digital

Objective: To create weekly ads for Best Buy in both print and web to be used in-store and on desktop and mobile devices. Creation of posters for display at Wrigley Field. SuperValu circular, in-store signage, custom photography for liquor store ads as well as direct mail campaigns. Advertising for concert signage at Xcel Energy Center. Banner ad design for Fingerhut’s online catalog. Logos for branding of a variety of companies.

Processes: Cross collaboration with marketing strategists, coordinators, project managers & designers to produce weekly advertisements and signage.

• Maintained branding throughout projects, adhering to best practices and style guides
• Organized assets library for team, updating and changing as new assets came in
• Worked with digital content designers and photographers aiding team in art direction
• Use of proprietary software for proofing both content and design changes. Group proofing sessions for design direction and edits

Deliverables: InDesign, Illustrator, Photoshop, Branding, Client Relationships.

OUTCOME: Creation of high quality print and digital collateral for E-commerce and in-store retail to help customers easily shop for a variety of products including, grocery, tech and home goods.